Feb 21, 2022, 11:30 PM – Feb 22, 2022, 1:00 AM
Salesforce Marketer Group (Pardot), Austin, United States
Sales has ZoomInfo for their data - but there's something neat for Pardot users! Check out the new(ish) ZoomInfo feature, FormComplete. It's something you didn't even know you needed (but you do!) Join us as Michelle talks about her experience deploying it with Pardot, and learn about the cool details that convinced her to onboard it, and the 'gotcha' moments that she solved.
Marketing is always trying to show fewer form fields, but everyone wants more data. With this feature from ZoomInfo, you can enhance your Pardot forms by backfilling data from ZoomInfo, instead of asking for the fields outright.
Benefits:
This is *not* a session sponsored by ZoomInfo - just a cool tool that Michelle's company is using and we wanted to share.
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