About this event
Marketing is always trying to show fewer form fields, but everyone wants more data. With this feature from ZoomInfo, you can enhance your Pardot forms by backfilling data from ZoomInfo, instead of asking for the fields outright.
Benefits:
- Shorten your Pardot forms (show the email field only)
- Improve user experience
- Gather more consistent data for all prospects at a company
This is *not* a session sponsored by ZoomInfo - just a cool tool that Michelle's company is using and we wanted to share.
