During this upcoming virtual session, we will be hosting Sarah Kloth, Vice President of Marketing at Sercante. Sarah will discuss the ins and outs of how Google Analytics works alongside Pardot (and where it doesn't). This session as always will be open to questions from our audience, so come prepared!
About this event
During this upcoming virtual session, we will be hosting Sarah Kloth, Vice President of Marketing at Sercante. Sarah will discuss the ins and outs of how Google Analytics works alongside Pardot (and where it doesn't). This session as always will be open to questions from our audience, so come prepared!
Here is what we will cover during this session:
What is and isn't the Google Analytics Connector
Getting Google Analytics ready for Pardot
UTMs naming strategy and setup with Pardot
Google Analytics conversion setup with Pardot landing pages, Pardot forms, and form handlers
