During this upcoming virtual session, we will be hosting Sarah Kloth, Vice President of Marketing at Sercante. Sarah will discuss the ins and outs of how Google Analytics works alongside Pardot (and where it doesn't). This session as always will be open to questions from our audience, so come prepared!

Here is what we will cover during this session:

• What is and isn't the Google Analytics Connector
• Getting Google Analytics ready for Pardot
• UTMs naming strategy and setup with Pardot
• Google Analytics conversion setup with Pardot landing pages, Pardot forms, and form handlers
• Advanced tracking with Google Tag Manager
• Cookieless Google Analytics
• What is Google Analytics 4
• Q&A