For many Account Engagement customers getting the platform up and running is the priority.
Did you know that Plus, Advanced, and Premium editions come with a few B2B Marketing Analytics licenses?
B2B Marketing Analytics is a powerful tool to improve your analytics powered by the Sale Cloud and Account Engagement datasets.
Join us for this session to:
- Understand what B2B Marketing Analytics
- What comes OOTB
- How to leverage it from day one
- How to make small improvements to make it useful for your team
Please bring your questions to our expert!
Some of the links we talk about in this session:
Salesforce Ben article The Marketer's Guide to Campaign Influence: https://www.salesforceben.com/the-drip/salesforce-campaign-influence-marketers-guide/
Salesforce Help article about creating a custom Campaign Influence model: https://help.salesforce.com/s/articleView?id=sf.campaigns_influence_customizable_create_model.htm&type=5
Have you joined the Pardashians slack group? if not, fill out the form here to request your entry: https://forms.gle/5smWtRSf1iLpWikg8
Sercante
CRM Analytics Program Managers
Cara Clanton is a 6x certified former Pardot Success Architect with Salesforce. Cara specializes in enabling clients to dive into B2B Marketing Analytics in order to explore, report on, and improve their marketing processes.