Getting Started With B2B Marketing Analytics

Are you a Account Engagement user with B2B Marketing Analytics and don't know where to start? This is the session for you!

About this event

For many Account Engagement customers getting the platform up and running is the priority.

Did you know that Plus, Advanced, and Premium editions come with a few B2B Marketing Analytics licenses?

B2B Marketing Analytics is a powerful tool to improve your analytics powered by the Sale Cloud and Account Engagement datasets.

Join us for this session to:

- Understand what B2B Marketing Analytics
- What comes OOTB
- How to leverage it from day one
- How to make small improvements to make it useful for your team

Please bring your questions to our expert! 

Some of the links we talk about in this session: 

Salesforce Ben article The Marketer's Guide to Campaign Influence:
Salesforce Help article about creating a custom Campaign Influence model:

Have you joined the Pardashians slack group? if not, fill out the form here to request your entry:


Group Leaders

  • Michelle Lane

    Michelle Lane


    Community Group Leader

  • Marcos Duran

    Marcos Duran


    Community Group Leader

  • Lara Black

    Lara Black


    Community Group Leader

Join your local Trailblazer Community Group, meet other developers & get best practices for building on the App Cloud