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Getting Started With B2B Marketing Analytics

Apr 12, 2023, 10:30 PM – Apr 13, 2023, 12:00 AM

Are you a Account Engagement user with B2B Marketing Analytics and don't know where to start? This is the session for you!

About this event

For many Account Engagement customers getting the platform up and running is the priority.

Did you know that Plus, Advanced, and Premium editions come with a few B2B Marketing Analytics licenses?

B2B Marketing Analytics is a powerful tool to improve your analytics powered by the Sale Cloud and Account Engagement datasets.

Join us for this session to:

- Understand what B2B Marketing Analytics
- What comes OOTB
- How to leverage it from day one
- How to make small improvements to make it useful for your team

Please bring your questions to our expert! 


Some of the links we talk about in this session: 

Salesforce Ben article The Marketer's Guide to Campaign Influence: https://www.salesforceben.com/the-drip/salesforce-campaign-influence-marketers-guide/
Salesforce Help article about creating a custom Campaign Influence model: https://help.salesforce.com/s/articleView?id=sf.campaigns_influence_customizable_create_model.htm&type=5

Have you joined the Pardashians slack group? if not, fill out the form here to request your entry: https://forms.gle/5smWtRSf1iLpWikg8

Speaker

  • Cara Clanton Pope

    Sercante

    CRM Analytics Program Managers

Group Leaders

  • Michelle Lane

    Community Group Leader

  • Marcos Duran

    Sercante

    Community Group Leader

  • Lara Black

    PardotPro

    Community Group Leader

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