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Account Engagement (Pardot) Automates… Record Creation

Jun 20, 2023, 10:00 – 11:30 PM

Join us for a great demo of the app available for your Account Engagement (Pardot) org - use the External Actions feature, Engagement Studio, and Flow to automate the creation of many kinds of Salesforce records: Contacts, Accounts, Opportunities, and more.

About this event

Get ready for Marketing dreams to come true!

Join us to hear how “Account Engagement Automates… Record Creation”, a new app from Salesforce Labs, can help your team:

  • Easily trigger the creation of a Contact, Account, Opportunity, and more, straight from Marketing Cloud Account Engagement data
  • Better customize the data sync between Marketing Cloud Account Engagement and Salesforce

You’ll hear how the app leverages native tools (External Actions, Engagement Studio, and Flow) so your team can declaratively and quickly use the app to hit the ground running. 


  • Jacqueline Fassett


    Marketing Automation Solution Consultant

  • Amanda Benjamin


    Senior Consultant - Marketing Automation

  • Chris Bayerle


    Solution Consultant

Group Leaders

  • Michelle Lane

    Community Group Leader

  • Marcos Duran


    Community Group Leader

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