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The Competitive Advantage of Inclusion: How ADA Compliance Drives Innovation and Growth

Aug 27, 4:30 – 5:30 PM (UTC)

Salesforce Marketer Group, Atlanta, United States

This talk explores how making your digital marketing efforts more accessible can drive innovation, help you to reach a wider audience, and foster a more inclusive environment for all users.

Marketing Cloud

About this event

Join us for an insightful session on the critical importance of accessibility in digital marketing. This talk will explore how making your digital marketing efforts more accessible can drive innovation, reach a wider audience, and foster a more inclusive environment for all users.

In this session, you will learn:

- Why Accessibility Matters: Understand the ethical, legal, and business imperatives for integrating accessibility into your digital marketing strategy.

- Key Accessibility Principles: Learn about essential principles and guidelines, including WCAG (Web Content Accessibility Guidelines), to ensure your digital content is accessible to everyone.

- Practical Implementation: Discover practical tips and tools to make your website, social media, email campaigns, and other digital marketing assets more accessible.

Whether you're a digital marketer, web developer, or business owner, this session will provide valuable knowledge and actionable steps to enhance your digital presence and ensure it is welcoming to all users. Embrace the power of accessibility to not only comply with regulations but to truly connect with and serve a diverse audience.

Speaker

  • Cara Weese

    Sercante

    Sr. CRM & Marketing Automation Strategist

Group Leaders

  • Erin Duncan

    Sercante

    Leader

  • Cate Godley

    Sercante

    Community Group Leader

  • Kevin Moran

    Digital Additive

    Community Group Leader

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