Delivering enhancements in our current Martech landscape can sometimes be lengthy, painful, and complex. As a Pardot/Marketing Cloud admin, or a marketer using Salesforce, you may be wondering how this can relate to the marketing operations you’re involved with day-to-day. In Salesforce/Pardot/Marketing Cloud terms, this means executing campaigns or making improvements in our systems incrementally instead of a big launch every so often. It has to do a lot with the elasticity and flexibility of the system's design (including human systems too!).

In this virtual event, Ines Garcia (Salesforce MVP and Author) will look at what Agile is (as it is often misunderstood), from charts, pyramids and onions!, and when and how Agile could help us deliver better Salesforce value sooner, safer and happier! Our wonderful speaker Ines has a double degree in Communications (yes that also includes Marketing). Get ready to roll up your sleeves to learn about how an elastic and flexible system looks by design.

See Ines’ books and courses:

Pluralsight Course: Play by Play: Demystifying Agile for Salesforce

Book: Becoming more agile whilst delivering Salesforce

Book: Sustainable Happy Profit: Products and Organisations that Thrive