📍 SFMC Mumbai & MuleSoft Meetup — Learn, Connect & Build Smarter Solutions

We’re excited to invite you to our upcoming MuleSoft Meetup in Mumbai! This session will feature two powerful topics showcasing how MuleSoft and Salesforce Marketing Cloud can drive automation and engagement in your business processes.

🔹 Topic 1: Power Up Document Processing with MuleSoft Intelligent Document Processing, NLP & Einstein AI (Presented by Jitendra Bafna)

Discover how MuleSoft’s Intelligent Document Processing (IDP) enables organizations to automate data extraction from unstructured documents using AI and Natural Language Processing. Combined with Salesforce Einstein AI, you can unlock deep insights and streamline business operations like never before.

Key Highlights:

Introduction to MuleSoft IDP and how it works

Using NLP to extract meaning from documents

Integrating Einstein AI for smarter document insights

Real-world use cases and demo

This session is ideal for developers, integration architects, and solution designers looking to automate document-heavy workflows.

🔹 Topic 2: From Cold to Gold – Effective IP Warm-up Using Email Studio & Send Time Optimization (Presented by Balachander Shetiyar)

Unlock the full potential of your Salesforce Marketing Cloud campaigns. Learn how to build a strong sender reputation with proper IP warm-up strategies and increase engagement using Send Time Optimization (STO) powered by Einstein.

Key Highlights:

What is IP warm-up and why it matters

Step-by-step warm-up plan using Email Studio

Leveraging Einstein STO to send at the optimal time

Best practices for deliverability and engagement

This session is a must for marketers, CRM managers, and campaign strategists using Salesforce Marketing Cloud.

💡 Don’t miss this opportunity to learn from experts, network with peers, and elevate your integration and marketing skills!