Unpacking Marketing Cloud Growth: Strategies & Opportunities

Marketers, it’s time to pull back the curtain on the next evolution in Salesforce Marketing Cloud. Join the Salesforce Marketer Group Melbourne for an energising deep dive into Marketing Cloud on Core – Growth Edition. Whether you're an MCAE (Pardot) power user or a Marketing Cloud veteran, this session will help you navigate what’s new, what’s next, and how to get ready.


Why this event matters:

The way marketers interact with Salesforce is changing—fast. With the arrival of Marketing Cloud on Core, we’re seeing the convergence of AI, data, and automation on one unified platform. Built natively on the Einstein 1 Platform and seamlessly integrated with Data Cloud, the Growth Edition offers SMBs and B2B marketers powerful new tools—without the enterprise complexity.

Join as we unpack the features and opportunities in this newly launched platform.

What you’ll learn:

The Evolution of Salesforce Marketing
We’ll trace the journey from ExactTarget and Pardot to today’s unified vision—powered by Data Cloud, AI, and composable services. Understand how Salesforce is re-architecting its marketing stack around shared experiences, intelligence, and automation.


What is Marketing Cloud Growth Edition?
You’ll get a guided walkthrough of the Growth Edition—designed for SMBs and lean marketing teams who want robust tools without a heavy tech lift. 

The Future of MCAE (Account Engagement)
Already using Pardot? Learn how existing MCAE customers on Enterprise Edition can access the Growth Edition features and benefit from a simplified transition path. We'll compare MCAE and Marketing Cloud on Core.

Who Should Attend?

* MCAE and Marketing Cloud Admins and Consultants

* B2B and SMB Marketing Leaders

* Salesforce Architects exploring unified platforms