Join us for an exciting Salesforce Marketer Group Melbourne event where we will explore how Salesforce’s new Agentic Marketing tools are set to transform the way marketers work—making you faster, smarter, and more effective.

Fresh from Salesforce Connections 2025, we’ll walk you through the major announcements, including the launch of Marketing Cloud Next—a platform purpose-built for the era of real-time, intelligent customer experiences.

We'll deep dive into:

• How Salesforce Agents are helping marketers move from campaign execution to strategic orchestration.

• The shift from 1:many marketing to true 1:1 personalisation—finally made scalable with Agents.

• What it means to say goodbye to the "do not reply" inbox. Imagine customers replying to your emails and having real conversations with an AI-powered Agent trained on your brand.

• Salesforce’s bold vision: 2 trillion email sends transformed into 2 trillion meaningful conversations.

We will also hear from Golden Hoodie recipient Robert Lopez on how he has worked with his business to create the business case for Agentic Marketing to drive the desired results.

Whether you’re in B2B or B2C, this session will give you practical examples, early access insights, and a clear path to bring Agentic Marketing to life in your organisation.