Join the Salesforce Marketer Group, Melbourne, for an in-person, hands-on Agentforce Hackathon — an energising, collaborative workshop where you’ll explore how AI Agents can transform your marketing.

We’ll kick off with a guided brainstorming session to help you identify high-impact Agent use cases for your business — whether it’s automating lead qualification, improving segmentation, driving campaign optimisation, or powering true 1:1 conversations.

Then, using our structured Agent Business Case Framework, you'll map out your chosen Agent’s goals, inputs, outputs, success metrics, and business value. By the end of the session, you’ll walk away with:

• A clear Agent concept tailored to your business needs

• A framework-driven business case you can take to your leadership team

• Real inspiration and peer insights from the broader Salesforce marketing community

This is your chance to move from AI hype to action. Bring your curiosity, creativity, and marketing smarts — and leave with ideas you can actually implement.

Who should attend:
Marketers, Marketing Ops leaders, and anyone working with Salesforce Marketing Cloud (Engagement, Account Engagement, or Next) who’s interested in using AI Agents to scale impact and boost efficiency.

Please also complete our poll so we can prepare the topics that interest you most.