Join the meeting to learn more about Account Based Marketing, and how Salesforce can help you to overcome its top challenges. Get familiar with Marketing Cloud Account Engagement (formerly known as "Pardot"), its top use cases, and key differences between MCAE and Marketing Cloud.
About this event
Join the meeting to learn more about Account Based Marketing, and how Salesforce can help you to overcome its top challenges. Get familiar with Marketing Cloud Account Engagement (formerly known as "Pardot"), its top use cases, and key differences between MCAE and Marketing Cloud.
Account Engagement: What it is, Where does it fit, and what value does it bring
During the session, Nina will introduce Account Engagement, tell you more about what kind of businesses and processes its most suitable for, and explain some of the main selling points. We will also jump into a demo environment for walk-through, and answer any questions you might have about Account Engagement.
2:30 PM
Pardot & Salesforce integration: How to track and measure marketing campaigns impact on sales performance?
During the presentation, we would cover:
- what is the Campaign Influence indicator and why did we decide to monitor it?
- what activities do we conduct using automation and Pardot (Marketing Account Engagement)?
- how do we treat the interaction of clients and prospects with marketing activities?
- how, with the help of SF and reports, we can determine the number and value of sales that were influenced by marketing activities?
- what gives us this approach to the synergy of marketing & sales activities and what challenges are we facing now?
