In this meet-up, we will talk about unique and innovative Marketing Cloud use cases.
Part 1 - Deliver Connected Loyalty Programs with Marketing Cloud's Loyalty Management
We'll take a closer look at Marketing Cloud's Loyalty Management and how brands can fast start their loyalty programs to drive performance and profitability. Our first speaker, Kalpesh Gandhi, will cover the basics and the whys of Loyalty Management. He will also guide you through technical resources and how to get your own org.
Part 2 - Hands-on with AMP for Marketing Cloud
In the second part, we'll go hands-on with AMP for Marketing Cloud and see first-hand how to level up dynamic, personalised content. Our second speaker, Mathes Kanagarajan, will guide you through the process of creating AMP-powered emails, step-by-step. You will discover how to design and develop dynamic, personalised content that resonates with your audience. You will also see firsthand how AMP for Marketing Cloud can help you create more effective email campaigns.
Food and drinks will be served. In-person Introductions will start at 5.30pm. Virtual and In-person Presentations will start at 6pm.
Groundswell Cloud Solutions
Senior Technical Consultant
CloudKettle
Senior SFMC Consultant
Kalpesh Gandhi is a Senior Technical Consultant at Groundswell Cloud Solutions. Kalpesh has 6+ years experience in Salesforce Sales/ Marketing Cloud and has successfully delivered multiple Sales Cloud / Marketing cloud projects across various Industry domains like Retail, Loyalty, Health Care. He has also worked on Marketing Cloud Personalization (Interaction Studio) and Account Engagement(Pardot) platforms.
Mathes (M.K.) is a Salesforce Marketing Cloud consultant, developer, and architect based in Vancouver. He has a combined total of over 11 years of experience working in Salesforce Marketing Cloud and a range of other technologies, and is an avid member of various SFMC groups. He is the guy you go to when you want to make the "impossible" possible on the Marketing Cloud platform.
