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Loyalty Management & AMP for Email

Apr 5, 2023, 12:30 – 3:00 AM (UTC)

Salesforce Marketer Group, Vancouver, Canada

A closer look at Marketing Cloud's Loyalty Management platform. Get hands-on with AMP for Email.

About this event

In this meet-up, we will talk about unique and innovative Marketing Cloud use cases.

Part 1  - Deliver Connected Loyalty Programs with Marketing Cloud's Loyalty Management
We'll take a closer look at Marketing Cloud's Loyalty Management and how brands can fast start their loyalty programs to drive performance and profitability. Our first speaker, Kalpesh Gandhi, will cover the basics and the whys of Loyalty Management. He will also guide you through technical resources and how to get your own org.

Part 2 - Hands-on with AMP for Marketing Cloud
In the second part, we'll go hands-on with AMP for Marketing Cloud and see first-hand how to level up dynamic, personalised content. Our second speaker, Mathes Kanagarajan, will guide you through the process of creating AMP-powered emails, step-by-step. You will discover how to design and develop dynamic, personalised content that resonates with your audience. You will also see firsthand how AMP for Marketing Cloud can help you create more effective email campaigns.

Food and drinks will be served. In-person Introductions will start at 5.30pm. Virtual and In-person Presentations will start at 6pm.

Speakers

  • Kalpesh Gandhi

    Groundswell Cloud Solutions

    Senior Technical Consultant

  • Mathes Kanagarajan

    CloudKettle

    Senior SFMC Consultant

Agenda

12:30 AMIntroductions & Snacks
1:00 AMPresentation: Deliver Connected Loyalty Programs with Marketing Cloud's Loyalty Management
1:30 AMPresentation: Hands-on with AMP for Marketing Cloud
2:15 AMNetworking

Group Leader

  • Mathes Kanagarajan

    CloudKettle Inc

    Community Group Leader

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