The Marketing Cloud Connector is a powerful way to connect your CRM to Marketing Cloud and enable real-time journeys and data-driven personalization, but there's a common issue that many customers aren't aware of that could impact your subscribers. In some use cases, Marketing Cloud will not update the subscriber's email address when the address is changed in the Salesforce CRM. 

Fixing this is a necessary and fortunately straightforward process, and Kristina Humphrey from Digital Mass will present her findings on what aspects of Marketing Cloud are affected by this issue, why it happens, and will share a fix on how to update subscriber email addresses when they're updated in the CRM. 

If time permits, we'll also be hosting a Connections recap with some key learnings & takeaways from the conference.

This event will be on-site at Digital Mass which has generously agreed to sponsor and host this event. 

• If you plan to attend in-person, please RSVP by Monday, June 20, 2022
• For parking information, please visit the Digital Mass website: https://digitalmass.com/community/ 

A virtual option will become available on the event page as soon as it's ready.