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June 3, 2021: Interaction Studio

We're back! After a bit of a hiatus, the Twin Cities Salesforce Marketer Group is kicking off our first session of the year with a deep dive into Interaction Studio, one of Salesforce's new additions to Marketing Cloud. We'll review some of the key concepts and sample use cases, then dive into the platform for a hands-on demo.

About this event

Recordings and Presentation Links

Link to Recordinghttps://horizontalintegration.zoom.us/rec/play/ar8SSlRDhhXkxlkm-pUEV2Ef0rITA466Zf-BQieCTHFCmaK92naV8bHoC2ZuHWqmAJReJ66KSeOsRvFv.hD_f8HtO9Ey4qUG6?continueMode=true&_x_zm_rtaid=JAE5yq1iSUW5EnPHyph5Gg.1622812233752.d9b8528fda2d6836eb959e309a742f87&_x_zm_rhtaid=740 

Link to Presentationhttps://docs.google.com/presentation/d/1BITLi1Hg9dub4g9CLR9nS6hMJ-os6X19BFRrsH_B9K0/edit?usp=sharing 

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We're back! After a bit of a hiatus, the Twin Cities Salesforce Marketer Group is kicking off our first session of the year with a deep dive into Interaction Studio, one of Salesforce's new additions to Marketing Cloud.

About Interaction Studio

Interaction Studio is Salesforce's newest platform that manages real-time personalization across multiple channels. The product is capable of understanding user intent, the business context of the page they are visiting and actions they're taking, and within less than 30 milliseconds can create 1:1 personalized experiences on web, mobile, and more.

One of the most exciting benefits of the platform is its seemingly limitless capabilities for customization and extreme granularity in its ability to catalog your business' context and user behavior. 

We've chosen this as our first topic for this year because as the new kid in town, obviously a lot of people are interested in what the platform can do and how to approach a first phase implementation, and want a hands-on look at what the software can do. 

When

Thursday, Jun 3
4:00 PM - 5:30 PM (CDT)

Group Leaders

  • Joe Mealhouse

    Joe Mealhouse

    Community Group Leader

  • Kyle Lassen

    Kyle Lassen

    Deloitte Digital

    Community Group Leader

  • Matthew Wash

    Matthew Wash

    Horizontal Digital

    Community Group Leader

  • Jackie Mennie

    Jackie Mennie

    Horizontal Digital

    Community Group Leader

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