Learning to build solutions in Marketing Cloud is the first step – but how do you know the approach you used is the recommended one – if there is more than one way to solve a requirement, how do you know which one to choose? Have you been working on the SFMC platform for a short while and now looking to take it up a notch?
Join us in this series as our Community Experts share some of the best practices and architecture design patterns that you need to consider when implementing Salesforce Marketing Cloud solutions.
In this session, Eliot shall be reviewing what are some of the best practices surrounding Data Management in Salesforce Marketing Cloud – such as Data storage and retention, Handling complex data manipulations (ETL), considerations when choosing Contact Key (especially with CRM Integration) and Lead Conversions, Handling Un-subscriptions / Suppressions, Data backup and archival, Maintaining PII data (encryption options) and Data Deletion
Senior Marketing Technology Architect
Eliot is a Senior Marketing Technology Architect at CloudKettle and 5x Salesforce MVP. He's written books on Salesforce Marketing Cloud, including the Journey Builder Developer's Guide and The AMPscript Guide. He's also a Pluralsight Author and very active in the user community. Eliot assists Salesforce with certification development and publishes Marketing Cloud tips on his vlog at https://mc.ch…