DESelect has created an app for the SFMC platform which is fully integrated and can leverage all the marketing data you have collected - including ANY type of data extension and even data views! Moreover, you can use it for data exploration, reports, different types of data analyses (RFM, A/B analysis, etc.), and SFMC records deduplication. No SQL/Excel skills needed.To learn more about DESelect, visit their page on the AppExchange ( https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000G0yE1UAJ ) and check blog about segmentation and targeting (https://deselect.com/blog/).More info at: https://deselect.com(https://www.linkedin.com/company/deselect/)