Lies, Damned lies, and Statistics - Explore Analytics in Salesforce Marketing Cloud

Salesforce Marketer Group (Marketing Cloud), Rotterdam, Netherlands
Thu, Sep 24, 2020, 8:00 PM (CEST)

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About this event

Marketers need data to analyze what drives customer behavior and campaign results. SFMC however natively offers hardly any analytics functionality out of the box. Luckily, there are multiple ways to solve this using Einstein analytics, Tableau, Datorama, and other BI-related tooling. In this session, we explore several of these options.

If you are still struggling with analytics and want to explore ways to start or expand this in your own organization or for your own projects this session is for you. Topics like BI-tooling, integration patterns, and how to turn raw data into actionable insights will be discussed in an interactive setting. This means you can and must participate with questions and your experience.

CALL FOR SPEAKERS: We would like people to join who have previous experience with BI projects, have used BI tooling with SFMC, and/or have actively run programs that generate insights from marketing data. if you do please let us know.


  • Martijn Verstrepen

    Martijn Verstrepen

    The Information Lab (Tableau)

    Managing Director

  • Doug Midgley

    Doug Midgley


    Manager | Commerce & Marketing Cloud Practice Lead NL at Accenture

  • Kusha Arora

    Kusha Arora

    Accenture Germany

    Salesforce Analytics Manager

  • When

    Thursday, Sep 24
    8:00 PM - 9:00 PM (CEST)

    Group Leaders

  • Michiel van Gaalen

    Michiel van Gaalen

    Air France KLM / Marlies Dekkers


  • Maurice van Warven

    Maurice van Warven


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