Marketers need data to analyze what drives customer behavior and campaign results. SFMC however natively offers hardly any analytics functionality out of the box. Luckily, there are multiple ways to solve this using Einstein analytics, Tableau, Datorama, and other BI-related tooling. In this session, we explore several of these options.
If you are still struggling with analytics and want to explore ways to start or expand this in your own organization or for your own projects this session is for you. Topics like BI-tooling, integration patterns, and how to turn raw data into actionable insights will be discussed in an interactive setting. This means you can and must participate with questions and your experience.
CALL FOR SPEAKERS: We would like people to join who have previous experience with BI projects, have used BI tooling with SFMC, and/or have actively run programs that generate insights from marketing data. if you do please let us know.
Air France KLM / Marlies Dekkers