GrandVision: creating + rollout +20 journeys in 3 weeks, including SFMC.GPT... @ Nextview Amsterdam

Creating and rolling out journeys can be... painful. GrandVision' head of global CRM (Brands as Ray-Ban & Pearle) share how their transformation journey into SFMC, managing +25 SFMC BU, millions of emails, SMS' and WhatsApp sends and how they use SFMC.GPT to create content, frictionless. Integration with Service Cloud, WhatsApp, Custom CDP, Personalized video's, Advertising studio & More...

Check out what happened

About this event

GrandVision, a global eyewear retailer with +50 brands (amongst Ray-Ban and Oakley), shares how they've transformed their CRM impact with Marketing Cloud. From creating complex journeys, like its nothing, to their custom activities and apps, and innovations like integrating Generative AI in SFMC. 

Sharing insights around:

  • What they did to be able to rollout complex automated journeys, frictionless. (multi-step | multiple channels | A/B + multivariate testing default)
  • How GrandVision manages 30 business units
  • What challenges came along the way?
  • Pragmatic value of Generative AI: SFMC.GPT is born…

Integrating with Service Cloud, WhatsApp, Custom CDP, Personalized video's, Advertising studio & More...

Sharing their challenges along the way, solutions taken and value created. Cutting through the (Generative AI) noise with pragmatic demo's, how they've done it (mistakes were made) and lessons learned

Big thanks to DeSelect for sponsoring this meetup! Excited to get a pragmatic demo of Engage. A new platform built to help marketing teams solve saturation control, intelligently prioritize communications & optimize campaigns across teams.



Thursday, Jul 27
6:00 PM - 9:00 PM (CEST)


Nextview Design Thinking Center Amsterdam
4C Willem Fenengastraat Amsterdam1096 BN

Group Leaders

  • Michiel van Gaalen

    Michiel van Gaalen

    Air France KLM / Marlies Dekkers

    Community Group Leader

  • Douglas Midgley

    Douglas Midgley


    Community Group Leader

  • Viresh Narain

    Viresh Narain

    Grand Vision / Be Relevant

    Community Group Leader

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