Corrina is a Digital Marketing Platform/ Automation Developer specializing in Salesforce Marketing and Sales Clouds customization and enterprise editions. After 12+ years in digital marketing, Corrina has experience in all aspects of email marketing from template design to integrated real-time customer journey development. Her passion is integration AI into digital marketing programs.

Corrina is also an active member of the digital marketing networking and education communities, presenting at user groups and conferences on email best practices, automation, customization, and many other topics.

Corrina currently works at Caleres, Inc under the brand portfolio overseeing popular brands such as Sam Edelman, Franco Sarto, Naturalizer, Dr. Scholls, Ryka, and many more. Her time at Caleres has brought innovations to marketing programs such as targeting subscribers with their nearest B&M store, streaming real-time coupon redemptions to control dynamic messaging, marketing automation program overhaul replacing with targeted journeys, and PI product recommendations in messaging.

Corrina began her career and passion for email working as a designer and deployment consultant for ExactTarget, now Salesforce Marketing Cloud. The highlight of her tenure was building and deploying emails for brands such as Nike, Expedia, Microsoft/Xbox Live. After her time at ExactTarget Corrina ran her own consulting company for 10 years consulting across the country on best practices and managing the development of print campaigns, web campaigns, e-mail marketing campaigns, social media presence, and collateral design needs.

Corrina also holds multiple Salesforce Marketing Cloud certifications and an Inbox Pros Deliverability certification. During Corrina’s time at ExactTarget she was asked to produce the only true email marketing music video in existence. #SubscribersRule

Greg Gifford is an author, Salesforce MVP, Marketing Champion, Trailblazer Community Group leader and Subject Matter Expert in the SFMC platform. As a founder and the Managing Director of HowToSFMC, Greg has made a large investment in the community and has strived to create a nurturing and learning-focused environment. Greg is also the owner and author of a blog, gortonington.com, where he posts interesting things he learns about Marketing Cloud or any other helpful tips or advice he can share. Greg is also very active on Salesforce Stack Exchange and is currently the top Marketing Cloud contributor of all time there under his alias, Gortonington.