An Introductory session on Interaction Studio: a 1-to-1 engagement management tool which is available in Marketing Cloud Ecosystem. Ekaterina Obolenskaya will unveil the answers for the questions about what the platform is, what it has, why to use it. According to the latest Salesforce acquisition, Interaction Studio will now have new features and we will together make a comparison with the previous ones. 

Ekaterina Obolenskaya is 6x Salesforce certified Marketing Cloud Solution Architect and Developer, Marketing Champion 2020, working and delivering in Isobar Switzerland. Ekaterina is recognised as a tech-savvy leader and a real-time optimization expert (Evergage, Thunderhead).  She is also a long-time Trailblazer and Salesforce enthusiast who participates in and supports various Ohana events.

What you can expect in this session:

• Interaction Studio Demo Guidance
• Campaign Creation: 
• Web (Template; Campaign)  
• Email (Item Template; Campaign)
• Einstein Recipes
• Q&A