#ImplementationSeries_23 - #8: How to prevent marketing fatigue and drive engagement

About this event

Join us to learn about marketing fatigue, its detrimental effect on your email effectiveness, and how to mitigate it through saturation control. In this session, we will cover out-of-the-box functionality like Einstein Frequency Capping as well as 'Engage', the most recent capability of the DESelect platform. We will discuss how to align your marketing calendar, define saturation control and collision rules, and how to apply this to Journey Builder.

🚨 Frequently Asked Questions 🚨

a. Will this session be recorded? Yes

b. When will the recordings be available? The recordings will be shared at the earliest possible

c. Where can I access the recordings? https://www.youtube.com/c/TrailblazingTogether

d. Where can I access all the presentations: https://drive.google.com/drive/folders/1Bx8rTf0s1YvRbHXf30WYBrdIB_E0qnb-?usp=sharing

e. Link for slack: https://join.slack.com/t/mclearningcamp/shared_invite/zt-1fqp6n9qu-LTPYnuUkzJdXIlNGUssY1A

f. Registration links for upcoming sessions:


g. Twitter handle: @MCLearningCamp

h. List of all sessions from Implementation Series_2022: https://jbitra.com/2022/03/19/marketing-cloud-implementation-series/


Group Leaders

  • Jyothsna Bitra (JB)

    Jyothsna Bitra (JB)



  • Murali Kandula

    Murali Kandula


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