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Email 101: The Basics of Email Marketing

Nov 9, 2022, 10:00 – 11:00 PM

Salesforce Marketer Group (Marketing Cloud), Philadelphia, United States

In 2022 Email Marketing still remains the primary way that most companies do outreach to their customers. In this session we'll touch on the elements of an email marketing tech stack, email sending tactics, sender reputation and privacy laws, and how to best stay out of someone's spam folder with specifics tailored to the Salesforce Marketing Cloud Engagement platform.

About this event

In 2022 Email Marketing still remains the primary way that most companies do outreach to their customers. In this session we'll look at best practices for setting up and maintaining your email marketing tech stack with specifics tailored to the Salesforce Marketing Cloud Engagement platform. Join us to learn about the following:

- Elements of Email Marketing Technology Stack

- Email Sending Tactics

- Sender Reputation & Privacy Laws

- Active List Modeling & Staying Out Of Spam

- How to Measure Your Results & Optimize


Join Zoom Meeting

https://us02web.zoom.us/j/84332504774

Meeting ID: 843 3250 4774

Passcode: 340013

When

When

Wednesday, November 9, 2022
10:00 PM – 11:00 PM UTC

Agenda

Intros/Networking
Email 101: The Basics of Email Marketing
Closing

Group Leaders

  • Mike Camilleri

    Eigen X

    Community Group Leader

  • Ryan Borton

    Slalom Philadelphia

    Community Group Leader

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