Gmail and Yahoo Bulk Email Senders Requirements - what does it mean to your SFMC?

Name: Gmail and Yahoo Bulk Email Senders Requirements - what does it mean to your SFMC?
Start: 2024-06-07T14:00:00+08:00
End: 2024-06-07T15:00:00+08:00
Location: Varsity Morley

Jun 7, 6:00 – 7:00 AM (UTC)

Salesforce Marketer Group, Perth, Australia

Do you use multiple sender domains? Do you have multiple sender domains?? In this session, we will discuss the Bulk Email Senders requirements enforced by Gmail and Yahoo earlier this year and how these requirements relate to your Salesforce Marketing Cloud Engagement setup and your private domains.

About this event

Beginning February 2024, bulk mail senders must meet new guidelines regarding message authentication, unsubscription flows, and spam rates. Failure to meet these guidelines can result in an IP or IP range being blocked or rejected. Anyone sending 5,000 or more messages a day is considered a bulk sender.
We will cover Salesforce Private Domain and Sender Authentication Page (SAP) solution, and use case like mutiple sender domains.