Authenticity: Building Your Personal Brand the Right Way by Michael Burton Key Take-A-Ways: Why a personal brand is important How to be authentic as you build and promote your brand Platforms to leverage How organizations are leveraging the strongest personal brands About the Speaker: A passionate leader with over 20 years of experience in various professional services roles who thrives in fast paced environments. Strong technical, financial & operational experience alongside a love for recruiting, developing & growing teams from the ground up. Recently grew a marketing consultancy from $0 to over $40m annually in less than four years before being acquired by Cognizant. Success through Perseverance by Guilda Hilaire Key Take-A-Ways: How to persevere and keep on going despite setbacks How to persevere in order to succeed. About the Speaker: Guilda Hilaire is the Senior Product Marketing Manager at Salesforce, Community Thought-Leader, Evangelist, the Host of #MarketingChats and is the Board Member of Email Experience Council’s Member Advisory Committee (MAC).