Generative AI is transforming the future of experience. The trillion dollar companies of today won through Aggregation – moving physical experiences into the digital world. But the future of experience, and the next trillion dollar companies, will be focused on Curation – providing answers, not options. This will transform the interfaces and experiences we provide customers, how we market, how we analyze our businesses, and how we work. In this session we will explore the implication of GenAI on experience, marketing, and provide an overview of how Salesforce, specifically, is adopting GenAI to deliver the future of experience.