Lunch🍔 and Learn🧑‍🎓: SFMC and The One-Click unsub link obligation by Gmail/Yahoo!

May 2, 4:00 – 4:30 PM

In a new effort to further protect their users’ inboxes, both Gmail and Yahoo! introduced a new set of requirements senders must meet by February 2024 in order for mail to be delivered as expected to their subscribers. Did you know? The real deadline for bulk Senders is June 1st, but the revolution has begun back in February! What does that mean for Marketing Cloud senders?

Marketing Cloud

About this event

The Lunch🍔 and Learn🧑‍🎓series are short meetings on a specific topic.

Format

🌐 Online

⏱ 30 minutes long (20 minutes + Discussion/Questions)

👨‍🏫 1 Speaker

📘 1 Topic

Guiding principal: Get involved! 
Members of the community are encouraged to seize the opportunity to present on a topic of interest.

Our members hold the key to shaping the future of our events.

Have a topic in mind? Let us know, and we'll work to curate a speaker lineup that resonates with your interests.

🔨Shatter the silo! 
We are exploring a second, slightly different format - to use this time to dive into short, collaborative brainstorming sessions.
A member shares a challenge they face, and together we share our experience over a virtual lunch, fostering a collaborative environment where solutions flourish.

Topic: SFMC and The One-Click unsub link obligation by Gmail/Yahoo

💪Power to the users!
What started on February 1st 2024, is a revolution of the way marketers send emails - driven by 
Gmail and Yahoo!.

In short - Senders must be adequately authenticated, and have a one-click unsubscribe link.
But that's the problem of TLDRs!
This doesn't mean what you thinks it means. You'll be surprised.

How to comply if you are sending emails via Marketing Cloud?

In this Lunch & Learn session, Ran will dive into the common misconception he has been seeing among clients and fellow marketers. 

Learn about how to easily comply, and the differences in obligations between Promotional vs. Transactional sends in this context.

Prepare to widen your eyes, and lift your eyebrows 😲 - when you hear the entire story of these breaking news!

Grab your sandwich and join us!


Hosting & Speaking Opportunities:

In an effort to get community members involved - We're constantly seeking hosts and speakers for our forthcoming meetings.

If you have a venue to host or can refer someone who does, please get in touch by emailing Caren and Ran at: montreal-ca-marketingcloud@trailblazercgl.com  
Your assistance is invaluable in ensuring the success of these events!

Furthermore, we're actively seeking dynamic speakers who can captivate our audience with a 20-minute presentation on Marketing Cloud topics at our next gathering. 

Are you passionate about sharing your insights?

Reach out today with your topic to: montreal-ca-marketingcloud@trailblazercgl.com

We're excited to welcome you to our events, where together, we forge a vibrant and thriving Marketing Cloud community in Montreal!

Speaker

  • Ran Michael

    Lime Web Inc.

    CEO; Salesforce Marketing Cloud / Data Cloud Solution Architect

When

When

Thursday, May 2, 2024
4:00 PM – 4:30 PM UTC

Agenda

4:00 PMPresentation + Questions

Group Leaders

  • Ran Michael

    Lime Web Inc

    Leader

  • Caren Carrasco

    Benjamin David Group

    Community Group Leader

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