London Marketer Group (Marketing Cloud): Sept 2020 (Online): Demystifying Salesforce's CDP

Salesforce Marketer Group (Marketing Cloud), London, United Kingdom
Thu, Sep 17, 2020, 6:00 PM (BST)

About this event

We will be fully online for this meeting. We will be keeping it to an hour as we know there are a lot of different demands on people’s time. We hope you will be able to join us, but we realise this time will not work for everyone so the session will be recorded.

While we are not able to meet in person, we can still connect between meetings in the Trailblazer Community http://bit.ly/LDNMktgCloudUGCommunity. If you have not done so already, please join the group and add a profile picture.

The topic of the session is Demystifying Salesforce's CDP. 

Marketing, advertising and CRM are converging and Salesforce is at the forefront of this evolution. Join Chuma Ulasi, Partner Enablement Director at Salesforce, as we will talk about the vision for the Salesforce CDP, aka customer 360 audiences. In this meet up, we’ll discuss the vision for a marketer-friendly platform that encompasses ID Management, Audience Creation and AI-Powered Insights, that in turn enables marketers to build consumer profiles with rich attribute data for activation in the places where the consumer spends their time.

There is a topic that many people are unfamiliar with, so there is no such thing as a silly question. We are planning to have plenty of time for Q&A and discussion, so do bring your questions.


Agenda

  • Welcome
  • PSA (public service announcements)
  • Demystifying Salesforce's CDP with Chuma Ulasi, Salesforce
  • Q&A/Discussion
  • Wrap Up
  • Close

**The link for the event will be sent via email on the day of the event.**

Featured Presentation

Speaker

  • Chuma Ulasi

    Chuma Ulasi

    Salesforce

    Director - Data and Identity Solutions

  • When

    Thursday, Sep 17
    6:00 PM - 7:00 PM (BST)

    Group Leaders

  • Kerry Townsend

    Kerry Townsend

    AmberStar Consulting

    Business & Integration Manager, Salesforce MVP

  • Jimson Lee

    Jimson Lee

    CloudAnalysts, Marketing Cloud Expert

    Leader

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