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Love at First Source: Handling Attribution tracking in Pardot and Marketing Cloud

May 30, 5:30 – 6:30 PM (UTC)

Salesforce Marketer Group, Kansas City, United States

Learn how to handle first-touch attribution with default functionality and expanded customization with tracking links and campaigns.

Marketing Cloud

About this event

Key Learnings: After this event, you'll learn how to handle source from four different levels: offer, vendor, category, & asset type. Get more relevant detail from your first-touch attribution model by linking source across objects from Lead to Opportunity while keeping things organized in your CRM. 

Lunch will be provided.

Location: Plexpod Flashcube (downtown, main street), meeting room C. 

ParkingThere are 15 free Plexpod spots in the parking lot directly to the north. Paid street parking is available surrounding our block. Should street parking be an issue, there are also multiple paid lot options within the area. Plexpod Flashcube is also situated on the streetcar route, with the closest stop directly to the East.

Speakers

  • Cole Ericson

    The Paerdegat Group

    Manager, Global Campaign Operations

  • Aaron Beatty

    Engage Evolution

    CEO

When

When

Thursday, May 30, 2024
5:30 PM – 6:30 PM (UTC)

Group Leaders

  • Aaron Beatty

    Engage Evolution

    Leader

  • Cole Ericson

    TPG

    Community Group Leader

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