In this Show n Tell session, we will discuss, present and demo all things Marketing Cloud Advertising Studio. Specifically, we will cover:

• Use Advertising Audiences in Advertising Studio to use your CRM data for targeting Audience through different social media(s).

• Journey Builder:
• Use Ad Audience to build cross-channel journeys that combine email, mobile, and Facebook advertising.
• Use Ad Campaigns activity to increase the reach of your email campaigns.
• Use Lead Capture in conjunction with Facebook to advertise leads to your Marketing Cloud data in real time.

Marketing Cloud Advertising Studio - Integrate your digital advertising with your marketing and CRM data to build personalized customer experiences. Advertising Studio helps you in engaging with your customers and prospects by coordinating campaigns with social, mobile, sales, and customer service efforts. Through various social media(s), i.e. Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, Audience Studio, or Social Studio engage with existing customers. Find new prospects with lookalikes, and re-engage inactive users within the customer journey across digital advertising.