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Show n tell: Einstein for Marketing Cloud

Consumers are more empowered than ever and accustomed to fast, convenient, and personal interactions with the apps, websites, and brands they use. This means marketers can’t afford to get their customer interactions wrong. Learn how Einstein can help marketers be more productive and improve the performance of their marketing programs by surfacing key insights in this Show n tell session.

About this event

First, let's explore how Einstein can help marketers be more productive and improve the performance of their marketing programs by providing a better understanding of their customers and surfacing key insights. Then, let's learn about the Einstein features that help marketers deliver the personalized interactions that customers expect through improved segmentation and content delivery.


In this Show n Tell session, we will present, demo and discuss all things Einstein for Marketing Cloud. Specifically, we will cover:

  • Overview of Einstein for Marketing Cloud
  • Einstein for Marketing Cloud
    • Einstein Engagement Scoring

    • Einstein Messaging Insights
    • Einstein Send Time Optimization
    • Einstein Engagement Frequency
    • Einstein Copy Insights
    • Einstein Content Selection
    • Einstein Content Tagging

  • Live demo
  • Q&A
  • Quiz & certification vouchers


Meet Einstein for Marketing Cloud. Einstein for Marketing Cloud provides insights and data to inform the content and timing of your marketing activities. Use powerful artificial intelligence (AI) to understand your customers' engagement and behavior so you can personalize every interaction.

Speaker

When

Friday, Apr 1
4:30 PM - 5:45 PM (IST)

Group Leaders

  • Anil Pilania

    Anil Pilania

    Horizontal Digital

    Community Group Leader

  • Vikas Sharma

    Vikas Sharma

    Horizontal Digital

    Community Group Leader

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