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Marketing in MarTech!

What's marketing to you in MarTech? In this session, let's try to understand a marketer and its language which clients can easily communicate with. The key usually is to partner with the marketer to identify business automation challenges before addressing a technology backed solution.

About this event

In this session, let's try to understand a marketer and its language which clients can easily communicate with. The key usually is to partner with the marketer to identify business automation challenges before addressing a technology backed solution. Specifically, we will cover

  • Who is a marketer and what is the Marketer’s Role?
  • How is the marketer related to a tech partner?
  • Understanding the Terminologies used by a Digital Marketer?
  • More about digital funnels, consumer journey and their importance
  • Industry knowledge and best practices
  • Identifying business use cases

Speaker

When

Friday, Feb 11
4:30 PM - 5:45 PM (IST)

Group Leaders

  • Anil Pilania

    Anil Pilania

    Horizontal Digital

    Community Group Leader

  • Vikas Sharma

    Vikas Sharma

    Horizontal Digital

    Community Group Leader

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