In this session, let's try to understand a marketer and its language which clients can easily communicate with. The key usually is to partner with the marketer to identify business automation challenges before addressing a technology backed solution. Specifically, we will cover

• Who is a marketer and what is the Marketer’s Role?
• How is the marketer related to a tech partner?
• Understanding the Terminologies used by a Digital Marketer?
• More about digital funnels, consumer journey and their importance
• Industry knowledge and best practices
• Identifying business use cases