Join us to explore Custom Journey Builder Activities in Salesforce Marketing Cloud. This session offers a high-level introduction to the topic, focusing on key areas:

1. What is a Custom JB Activity?

• Understand the concept of Custom JB Activities and how they work.
• Learn how they integrate with Journey Builder.

2. Benefits and Use Cases:

• Discover the power of Custom JB Activities in enhancing personalized customer journeys.
• Explore the main application areas and most common use cases.

3. Considerations:

• Understand the implementation options along with their pros and cons.
• Get to know what should be taken into account before you start implementing.
  

This presentation is designed for Marketing Cloud users of all levels — marketers, administrators, consultants, developers, architects, and others.