Introduction to Custom Journey Builder Activities

Aug 24, 2023, 4:00 โ€“ 5:00 PM

Discover Custom Journey Builder Activities in Salesforce Marketing Cloud. Learn their benefits, use cases, and implementation considerations in this accessible, code-light presentation. Elevate your marketing strategies with these insights, regardless of your technical background.

About this event

Join us to explore Custom Journey Builder Activities in Salesforce Marketing Cloud. This session offers a high-level introduction to the topic, focusing on key areas:

1. What is a Custom JB Activity?

  • Understand the concept of Custom JB Activities and how they work.
  • Learn how they integrate with Journey Builder.

2. Benefits and Use Cases:

  • Discover the power of Custom JB Activities in enhancing personalized customer journeys.
  • Explore the main application areas and most common use cases.

3. Considerations:

  • Understand the implementation options along with their pros and cons.
  • Get to know what should be taken into account before you start implementing.

This presentation is designed for Marketing Cloud users of all levels โ€” marketers, administrators, consultants, developers, architects, and others.


  • Orkhan Alakbarli

    Merkle DACH

    Salesforce Technology Director

Group Leader

  • Sabuhi Yahyayev

    CloudKettle Inc.

    Community Group Leader

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