The Dubai Marketing Cloud User Group is back!
We will have Gregory Kaliuzhnyi and Ben Asamoah from DESelect presenting how you can leverage their platform to further enhance your segmentation creation process.
Salesforce Marketing Cloud Consultant
DESelect has created an app for the SFMC platform which is fully integrated and can leverage all the marketing data you have collected - including ANY type of data extension and even data views! Moreover, you can use it for data exploration, reports, different types of data analyses (RFM, A/B analysis, etc.), and SFMC records deduplication. No SQL/Excel skills needed.
To learn more about DESelect, visit their page on the AppExchange ( https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000G0yE1UAJ ) and check blog about segmentation and targeting ( https://deselect.io/blog/ ).
More info at:
Community Group Leader