Peter Coffee, VP for Strategic Research at Salesforce, has been with the company for thirteen years. He works with the company's customers, partners and account teams in areas including connected customer engagement, new data models and methods, trust technologies and practices, and business applications of AI-derived techniques. He currently spends most of his time with customers developing their accelerated digital transformation in response to the global pandemic. Peter spent the previous eighteen years writing for publications including eWEEK, Computer Language and AI Expert; before that, he worked for ten years as an AI applications analyst and desktop computing manager at The Aerospace Corporation and in project management roles for various divisions of (what was then) Exxon Corporation in locations from the Gulf of Mexico to the Arctic. He holds an engineering degree from MIT and an MBA from Pepperdine University; he has held faculty roles at Pepperdine, UCLA and Chapman College, and has also lectured on innovation strategies and AI techniques at Stanford, CalTech, Harvard Business School, and the Sloan School of Management at MIT along with other institutions in Singapore, India and Spain. His current work appears most often on the UK tech news site "Diginomica" at diginomica.com/author/petersalesforce/