Our guest speaker, Pato Sapir (https://www.linkedin.com/in/patosapir/) will show us how to create a custom activity in Journey Builder, using a fun example.

Journey Builder allows us to orchestrate messages in different channels, building personalized flows for each person who participates in our campaign. In addition to the messaging and flow control activities that we have by default, Marketing Cloud allows us to create our own integrations with external systems to create Journeys super integrated with other tools without having to leave the Salesforce Interface! In this session, Pato Sapir is going to give us a tour on how to build a Custom Journey Builder activity and a demo on how to build a custom activity from scratch!

This is a refreshed version of Pato's session from DF17 that has more than 15K views in YouTube, so don't miss it!