Our guest speaker for this event is Pato Sapir (https://www.linkedin.com/in/patosapir/).

Journey Builder allows us to orchestrate messages in different channels, building personalized flows for each person who participates in our campaign. In addition to the messaging and flow control activities that we have by default, Marketing Cloud allows us to create our own integrations with external systems to create Journeys super integrated with other tools without having to leave the Salesforce Interface! In this continuation of our May 25th event, we will continue our deep dive into Custom Journey Builder Activities, going over execute flow and additional recommendations.