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Creating two-way communications with contacts using SFMC

About this event

The Marketing Automation team at AAA Carolinas will walk us through how they used Marketing Cloud tools like in-email surveys and cloud pages to power automated two-way communication between travel agents and travelers at the height of the Pandemic. We will be looking at how personalization and two-way communication yielded record interaction rates and revenue.

Speakers


Group Leaders

  • Lakesha Holloway

    Lakesha Holloway

    Atrium Health

    Leader

  • Holland Dotts

    Holland Dotts

    Mountain Point

    Community Group Leader

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