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Creating two-way communications with contacts using SFMC

Jul 15, 2021, 4:00 – 5:00 PM

Salesforce Marketer Group (Marketing Cloud), Charlotte, United States

The Marketing Automation team at AAA Carolinas will walk us through how they used Marketing Cloud tools like in-email surveys and cloud pages to power automated two-way communication between travel agents and travelers at the height of the Pandemic. We will be looking at how personalization and two-way communication yielded record interaction rates and revenue.

About this event

The Marketing Automation team at AAA Carolinas will walk us through how they used Marketing Cloud tools like in-email surveys and cloud pages to power automated two-way communication between travel agents and travelers at the height of the Pandemic. We will be looking at how personalization and two-way communication yielded record interaction rates and revenue.

Speakers

  • Craig Taylor

    AAA Carolinas

    Director of Marketing Automation

  • Eric Wooster

    AAA Carolinas

    Digital Marketing Specialist

Group Leaders

  • Lakesha Holloway

    Atrium Health

    Leader

  • Holland Dotts

    Mountain Point

    Community Group Leader

  • Crystal Brooks

    Pierry, Inc., A Wunderman Thompson Company

    Community Group Leader

  • Eric Wooster

    GoodLeap

    Community Group Leader

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