About this event
The Marketing Automation team at AAA Carolinas will walk us through how they used Marketing Cloud tools like in-email surveys and cloud pages to power automated two-way communication between travel agents and travelers at the height of the Pandemic. We will be looking at how personalization and two-way communication yielded record interaction rates and revenue.
Speakers
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See BioCraig Taylor
AAA Carolinas
Director of Marketing Automation
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See BioEric Wooster
AAA Carolinas
Digital Marketing Specialist
Craig Taylor
AAA Carolinas
13+ years in B2C Omni-media marketing, TV, Digital, Radio, OTTA creative guy with a passion for measurable results. Using automations to increase our relevancy in our members lives.
Eric Wooster
AAA Carolinas
5+ years in digital marketing, marketing operations & media mgmt. A Journey builder's Journey builder. Passionate about using SFMC to create deep and lasting connections with our members.
