Greetings, Salesforce Trailblazers,

We're excited to announce this year's second Marketing Cloud Auckland User Group event! This meet-up is designed to foster a greater understanding of key topics while encouraging engaging discussions amongst peers.

We kick off with introductions and a brief overview of the event by our organisers. Following this, we'll delve into the latest updates and features in Marketing Cloud, discussing key enhancements and how you can harness these new functionalities effectively.

The heart of the meet-up centers on two quick-fire sessions:

The first will explore user experience within the context of emails, discussing how using effective email design can help build communication strategies and transform your relationship with customers.

Our second presentation includes a guest appearance, and takes a look under the hood at Genesis Energy's application of Marketing Cloud, shedding light on some of their learnings with the platform over the years, any challenges, and tips for navigating the evolving tech landscape.

A quiz and a Q&A session will wrap up the formal part of the event, before we conclude with some time for socialisation and refreshments. This will be a perfect opportunity to network with like-minded professionals and perhaps even strike up some new, fruitful relationships.

We look forward to your presence at this insightful and interactive event!