Managing consent has grown in importance, with the GDPR setting a new standard for data protection. In this session, we will discuss the various laws and regulations governing how we communicate with customers in the digital space and best practices for compliance. And understand hear from Fonterra on how they use Marketing Cloud.
About this event
Hello, Salesforce Trailblazers,
It is time for this year's first Marketing Cloud user group event. Let's get together to understand and discuss about the following,
The laws and regulations governing the way we communicate with customers in the digital space and best practices for compliance. Baneen Qazi will talk to us about GDPR and Privacy Compliance
How Fonterra uses Marketing Cloud to activate customers to Fonterra's new way of selling online. Rob Davies will share how they guide customers on their journey through recommendations and nudges based on their behaviours.
The latest Marketing Cloud release updates followed by drinks and networking.
