Marketing Cloud: GDPR and Privacy Compliance and hear how Fonterra uses Marketing Cloud

May 20, 2021, 3:30 – 5:30 AM

Salesforce Marketer Group (Marketing Cloud), Auckland, New Zealand

Managing consent has grown in importance, with the GDPR setting a new standard for data protection. In this session, we will discuss the various laws and regulations governing how we communicate with customers in the digital space and best practices for compliance. And understand hear from Fonterra on how they use Marketing Cloud.

About this event

Hello, Salesforce Trailblazers,

It is time for this year's first Marketing Cloud user group event. Let's get together to understand and discuss about the following,

  • The laws and regulations governing the way we communicate with customers in the digital space and best practices for compliance. Baneen Qazi will talk to us about GDPR and Privacy Compliance
  • How Fonterra uses Marketing Cloud to activate customers to Fonterra's new way of selling online. Rob Davies will share how they guide customers on their journey through recommendations and nudges based on their behaviours.
  • The latest Marketing Cloud release updates followed by drinks and networking.

*we will update the agenda in detail shortly

Speakers

  • Baneen Qazi

    Be Intelligent

    Lead Marketing Cloud Consultant

  • Rob Davies

    Fonterra

  • Ash Tanwar

    Datacom

    Martech Lead

When

When

Thursday, May 20, 2021
3:30 AM – 5:30 AM UTC

Where

Where

Deloitte
Deloitte Centre Level 18, 80 Queen Street
Auckland, 1010

Group Leaders

  • Ash Tanwar

    Datacom

    Community Group Leader

  • Zamaan Shah

    SLEEQ NZ

    Community Group Leader

  • Jeremy Kraft

    SLEEQ Ltd

    Community Group Leader

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