Marketing Cloud: GDPR and Privacy Compliance and hear how Fonterra uses Marketing Cloud

Name: Marketing Cloud: GDPR and Privacy Compliance and hear how Fonterra uses Marketing Cloud
Start: 2021-05-20T15:30:00+12:00
End: 2021-05-20T17:30:00+12:00
Location: Deloitte

May 20, 2021, 3:30 – 5:30 AM (UTC)

Salesforce Marketer Group, Auckland, New Zealand

Managing consent has grown in importance, with the GDPR setting a new standard for data protection. In this session, we will discuss the various laws and regulations governing how we communicate with customers in the digital space and best practices for compliance. And understand hear from Fonterra on how they use Marketing Cloud.

About this event

Hello, Salesforce Trailblazers,

It is time for this year's first Marketing Cloud user group event. Let's get together to understand and discuss about the following,
The laws and regulations governing the way we communicate with customers in the digital space and best practices for compliance. Baneen Qazi will talk to us about GDPR and Privacy Compliance
How Fonterra uses Marketing Cloud to activate customers to Fonterra's new way of selling online. Rob Davies will share how they guide customers on their journey through recommendations and nudges based on their behaviours.
The latest Marketing Cloud release updates followed by drinks and networking.
*we will update the agenda in detail shortly

Speakers

Baneen Qazi

Be Intelligent

Lead Marketing Cloud Consultant

Rob Davies

Fonterra

Ash Tanwar

Datacom

Martech Lead

When

Thursday, May 20, 2021
3:30 AM – 5:30 AM (UTC)

Where

Deloitte
Deloitte Centre Level 18, 80 Queen Street
Auckland, 1010

Group Leaders

Zamaan Shah

SLEEQ NZ

Community Group Leader

See bio

Jeremy Kraft

SLEEQ