Agenda for session: 1. Understand what is Salesforce marketing cloud and what it's not 3. Marketing Automation - Pardot Or Marketing cloud 2. Components of marketing cloud. 3. Use cases to marketing cloud components mapping 4. Where to start 5. Tools (IDE) and Web resources for marketing cloud 6. Certification This session is the first step into the world of marketing cloud. There is much more to understand, innovate and learn. This session should help you on this first and most curial step in the journey
KPMG
Sr. Architect Salesforce Solution