Purpose of the Session:

This session is designed to introduce both new and experienced users to the full potential of Salesforce Marketing Cloud (SFMC). Whether you're looking to refine your customer engagement strategy or expand your marketing automation knowledge, this session will unpack the platform’s key pillars, showing how they work together to drive measurable business outcomes.

Join us for an insightful session where we demystify the capabilities of SFMC and explore how it can be used to create intelligent, personalised, and scalable marketing experiences that support business growth across industries.

What We’ll Cover:

Intelligence
Understand how SFMC harnesses data and AI (including Einstein) to provide deep customer insights, predictive analytics, and intelligent decision-making for smarter marketing campaigns.

Engagement
Learn how to build and automate meaningful, multi-channel journeys that engage your audience across email, SMS, mobile, social, and web — all in real time.

Personalisation
Discover how to tailor experiences using dynamic content, segmentation, and real-time data to ensure every interaction is relevant and timely.

Growth
Explore how to scale your marketing operations, optimise performance, and demonstrate ROI through campaign measurement, audience expansion, and integrations with the broader Salesforce ecosystem.

• Introduction to Journey Builder, Email Studio, and Automation Studio

• Best practices for campaign management

• Resources to support your SFMC learning journey