Join us for an informative session led by Data Cloud Consultant and Implementation Expert, Dustin Arnold, to learn how existing Marketing Cloud customers can leverage Data Cloud for improved segmentation and audience activation. We will review the foundations of Data Cloud specifically for Marketing use cases, and discuss how Data Cloud works across Marketing Cloud tools, including Engagement, Account Engagement and Growth and Advanced editions. We will then take a look in-platform at the Data Graph configuration, segment building tools, and discuss how to activate audiences across Marketing Cloud products.