How many agents do I need? How do they talk to each other? Stop guessing. To scale AI, you must move from monolithic bots to Enterprise Agentic Architecture. This session answers the critical design questions: decomposing complex workflows into Multi-Agent Systems, defining the division of labor between Humans and AI, and mastering Orchestrator & Specialist patterns. We’ll map out exactly how employees, autonomous agents, and data fit together to build resilient systems.

We'll cover the Agentic Design Patterns and Agentforce Architecture for multi agent systems in detail.

Join us for a quick overview of Salesforce Marketing Cloud, covering its key components (Studios & Builders), Journey Builder, and the WhatsApp channel for enhanced customer engagement.

Learn how to get started and effectively manage form responses to create seamless, automated marketing journeys.