Join us for a Salesforce talk (3-4pm) and rooftop social (4-5pm) at Wipfli Denver.

We will start out with a discussion by Luisa Rueda of Hike2 and then enjoy networking, pizza and drinks with mountain views!

Topic: Unlocking Campaign Power in Salesforce: Structure, Naming & Attribution Best Practices

Campaigns in Salesforce are the backbone of marketing attribution, pipeline influence, and engagement tracking, yet too often they're underutilized or inconsistently managed. In this session, we’ll break down practical, scalable strategies for setting up and managing Campaigns in Salesforce that drive clarity, consistency, and impact.

We’ll explore:

• Smart naming conventions to drive clarity, automation, and reporting

• Parent-child campaign hierarchy approaches for multi-touch programs and global roll-ups

• Member status frameworks that support dynamic segmentation and consistent engagement tracking

• How to structure campaigns for accurate marketing attribution and influence reporting

Whether you’re a marketing ops pro, Salesforce admin, or consultant, you’ll leave with frameworks, templates, and real-world examples to elevate your campaign architecture.

SIGN UP EARLY AS THERE IS LIMITED SPACE!

Thank you to Investigo for providing cold drinks, and for Wipfli Denver for sponsoring this amazing venue!