How do you personalize retention emails when one user manages five different stores with five different lifecycles? At our next meeting at TooGoodToGo, we find out. Join us for a deeper look at "Contextual Marketing." We’ll see how TGTG injects store-specific data into retention journeys, and how you can use that same "Context" to fuel the new Agentforce tools and replace your Advertising Studio workflows.

Agenda:

• Breakfast & Networking

• Case Study: Hyper-Personalization at TGTG:

  • Speaker: Kate Krosschell

  • Topic: Solving the "Multi-Role" Nightmare. How TGTG personalizes communication based on where a specific store is in the partner lifecycle: ensuring the right message hits the right manager at the right time.

• The Tech Pivot: From Campaigns to Conversations.

  • Speaker: Lukas Lunow

  • Topic: Why "Do Not Reply" is dead (1.4% CTR) and how "Agentic" marketing uses real-time context to fix it - and how does Data 360 fit into our system landscapes.

• Solution Showcase: The Ad Studio Replacement.

  • Speaker: Lukas Lunow/Mounir Nejjai (virtual)

  • Topic: Future options, once Ad Studio goes away. A live demo of Mounir's Cezium app.

• "Too Good To Go" Lunch: Sustainable networking.