About this Session

Before we start digging deep into the technology, this is a great opportunity to hit the Pause button and talk about what it means to be a great marketer.

In this session, Julie Marques, Head of Strategic Consulting at ListEngage, will walk us through the marketing strategy concepts that are even more relevant and achievable in today’s data-rich, agentic world. She will also discuss how marketing is evolving and what opportunities are surfacing for marketing practitioners.

About the Series

The future of marketing is no longer on the horizon — it’s here, and there’s no turning back. Agentic Marketing, agent-to-agent interactions, and the next generation of marketing automation platforms are transforming the landscape, and Salesforce is determined to lead the charge.

But what about the Trailblazers? How do we keep pace with this rapid evolution? How do we ensure Marketing Cloud Next and Agentforce move beyond buzzwords on a slide deck and become part of our everyday work?

Buckle up — this series is your roadmap to the future of marketing with Salesforce. Whether you’re just starting out or a seasoned MCE looking to translate your expertise into the next chapter, we’ll help you prepare, adapt, and lead in the era of next-gen marketing.

Agenda & Schedule:

🔹 9/10/2025 11:00 AM EST - Session 1: Kickoff Getting oriented in the SF ecosystem

🔹 9/17/2025 11:00 AM EST - Session 2: Marketing Strategy Concepts

🔹 9/24/2025 11:00 AM EST - Session 3: Introduction to Marketing Cloud Next

🔹 10/1/2025 11:00 AM EST - Session 4: Foundation of Marketing Cloud Next: Flow

🔹 10/8/2025 11:00 AM EST - Session 5: Foundation of Marketing Cloud Next: Data Cloud

🔹 10/22/2025 11:00 AM EST - Session 6: Foundation of Marketing Cloud Next: Agentforce

🔹 10/29/2025 11:00 AM EST - Session 7: Exploring MC Next features announced at Dreamforce

🔹 11/5/2025 11:00 AM EST - Session 8: Preparing for the future: Translating your MC experience to MC Next

🔹 11/12/2025 11:00 AM EST - Session 9: What's Next: AMA panel