About this Session

At this point you've probably used or at least heard of Flow. Flow is the engine that will enable marketers to build omnichannel Journeys and automate processes. But what is Flow in the Context of Marketing Cloud and why does it matter? Jacob Hayes, Marketing Champion and Senior Manager at Accenture will tell you!  

About the Series

The future of marketing is no longer on the horizon — it’s here, and there’s no turning back. Agentic Marketing, agent-to-agent interactions, and the next generation of marketing automation platforms are transforming the landscape, and Salesforce is determined to lead the charge.

But what about the Trailblazers? How do we keep pace with this rapid evolution? How do we ensure Marketing Cloud Next and Agentforce move beyond buzzwords on a slide deck and become part of our everyday work?

Buckle up — this series is your roadmap to the future of marketing with Salesforce. Whether you’re just starting out or a seasoned MCE looking to translate your expertise into the next chapter, we’ll help you prepare, adapt, and lead in the era of next-gen marketing.

Agenda & Schedule:

🔹 9/10/2025 11:00 AM EST - Session 1: Kickoff Getting oriented in the SF ecosystem

🔹 9/17/2025 11:00 AM EST - Session 2: Marketing Strategy Concepts

🔹 9/24/2025 11:00 AM EST - Session 3: Introduction to Marketing Cloud Next

🔹 10/1/2025 11:00 AM EST - Session 4: Foundation of Marketing Cloud Next: Flow

🔹 10/8/2025 11:00 AM EST - Session 5: Foundation of Marketing Cloud Next: Data Cloud

🔹 10/22/2025 11:00 AM EST - Session 6: Foundation of Marketing Cloud Next: Agentforce

🔹 10/29/2025 11:00 AM EST - Session 7: Exploring MC Next features announced at Dreamforce

🔹 11/5/2025 11:00 AM EST - Session 8: Preparing for the future: Translating your MC experience to MC Next

🔹 11/12/2025 11:00 AM EST - Session 9: What's Next: AMA panel