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Marketing Cloud Onto the Next Frontier - Exploring MC Next features announced at Dreamforce

Oct 29, 3:00 – 4:00 PM (UTC)

Salesforce Marketer Group, Cleveland, United States

The future of marketing is no longer on the horizon — it’s here, and there’s no turning back. Agentic Marketing, agent-t...

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About this event

About this Session

Weather you've been to Dreamforce this year or watched it in Salesforce+ you probably want to know more about all the great stuff that was announced at the event and is related to Marketing Cloud. We want to know too! that's why we brought the experts to tell us everything about it.

About the Series

The future of marketing is no longer on the horizon — it’s here, and there’s no turning back. Agentic Marketing, agent-to-agent interactions, and the next generation of marketing automation platforms are transforming the landscape, and Salesforce is determined to lead the charge.

But what about the Trailblazers? How do we keep pace with this rapid evolution? How do we ensure Marketing Cloud and Agentforce move beyond buzzwords on a slide deck and become part of our everyday work?

Buckle up — this series is your roadmap to the future of marketing with Salesforce. Whether you’re just starting out or a seasoned MCE looking to translate your expertise into the next chapter, we’ll help you prepare, adapt, and lead in the era of next-gen marketing.

Agenda & Schedule:

🔹 9/10/2025 11:00 AM EST - Session 1: Kickoff Getting oriented in the SF ecosystem

🔹 9/17/2025 11:00 AM EST - Session 2: Marketing Strategy Concepts

🔹 9/24/2025 11:00 AM EST - Session 3: Introduction to Marketing Cloud Next

🔹 10/1/2025 11:00 AM EST - Session 4: Foundation of Marketing Cloud Next: Flow

🔹 10/8/2025 11:00 AM EST - Session 5: Foundation of Marketing Cloud Next: Data Cloud

🔹 10/22/2025 11:00 AM EST - Session 6: Foundation of Marketing Cloud Next: Agentforce

🔹 10/29/2025 11:00 AM EST - Session 7: Exploring MC Next features announced at Dreamforce

🔹 11/6/2025 11:00 AM EST - Session 8: Preparing for the future: Translating your MC experience to MC Next

🔹 11/12/2025 11:00 AM EST - Session 9: What's Next: AMA panel

Speaker

  • Sydney Lesko

    Salesforce

    Product Marketing Senior Manager

Group Leader

  • Patricio Sapir

    .ext

    Community Group Leader

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