Join us for a Salesforce Hack-A-Thon at Hult International Business school. We'll be offering three different tracks for students and community members to gain hands-on experience with Salesforce.

Agenda / Show Flow

• 3:30 – 4:30 PM – Presenters arrive and set up

• 5:00 – 5:15 PM – Welcome & “Why You Are Here” keynote by Guilda

• 5:15 – 7:30 PM – Breakout into three hands-on sessions (topics to be confirmed)

• 7:30 – 8:00 PM – Experts panel led by Guilda (panel includes the three session leaders and additional experts)

• 8:00 – 10:00 PM – Networking at the downstairs bar
  
  Session #1: Marketing Automation in Salesforce
  Description: Hands-on building in the Marketing Cloud platform where functional and developer focused students can create journeys, automations, landing pages E2E
  Instructor/Expert: Matt Brulet, Salesforce Product Owner at Elements Financial Credit Union and Tim Ziter, Manager at Kearney
  Instructor LinkedIn Address: https://www.linkedin.com/in/matt-brulet-603/
  Hands-On Session Breakdown:
  - Sign up on Trailhead for future learning
  - Build a basic Cloud Page form page to gather email addresses of Hult Students
  - Create an email from scratch welcoming the Hult Students - Onboarding example
  - Create a Marketing Automation Journey to send to email sign ups from the form - Cloud Page entry event
  Approach: Students attending will be able to volunteer and build out the solution right in the Marketing Cloud platform. Up to three students may volunteer
  Salesforce Platforms Covered: Marketing Cloud and Sales Cloud
  Professional Roles covered: Marketer, Marketing Operations, Marketing Consultant, Marketing Developer
  
  Session #2: AI Agent Building with Agentforce
  Description: A hands-on workshop focused on building AI agents using Agentforce, Salesforce’s native agent framework.
  Instructor/Expert: Tim Miles, Technical Architect at Salesforce, with deep expertise in Agentforce and a passion for practical, hands-on enablement.
  Instructor LinkedIn Address: https://www.linkedin.com/in/timothymiles/
  What They’ll Do: You’ll build directly alongside Tim in your own Agentforce-enabled Salesforce org. This session delivers the kind of practical, real-world training typically reserved for premium sessions at major Salesforce events like Dreamforce.
  Salesforce Platforms Covered: Agentforce, Salesforce Core Platform
  Professional Roles covered: Agentforce Consultant, Salesforce Consultant and Agentic Technical Architect
  
  Session #3: Custom Coding in Salesforce
  Description: Hands-On coding session for those future developers to explore low code to full code options in Salesforce (Dev focused, but functional invited)
  Instructor/Expert: Samol Seng, Senior Developer at Kearney
  Instructor LinkedIn Address: https://www.linkedin.com/in/samol-seng-49584555/
  Hands-On Session Breakdown:
  - Sign up on Trailhead for future learning
  - Overview of the different coding options in Salesforce
  - Basics of Apex coding in Salesforce
  - Hands-on building of Apex in Salesforce
  Approach: All students will be able to go through a Hands-on custom coding exercise to get experience coding in Salesforce
  Salesforce Platforms Covered: Core Salesforce Platform
  Professional Roles covered: Developer